What is Link Building?

Link building is a popular digital marketing strategy. It falls under the umbrella of search engine optimization (SEO). When discussing SEO, you may hear link building referred to as backlinks.

Whatever you call it, off page link building is a strategy that involves getting other websites to link back to pages on your website. There are many ways to do this, but the ultimate goal is to build credibility while promoting your site and generating more visibility.

Why You Need Link Building

Link building is a critical part of off-page SEO and for a good reason. When other websites link back to yours, it's like a vote of confidence. It shows that other sites view your content as relevant and credible.

Backlinks are an important factor in SEO, and it's something that search engines take into consideration when creating a results page. The more backlinks your site has, the more authoritative it looks. Therefore, engines will place your site higher on result pages, making it more visible to web users.

Link building is how you get those backlinks.

Link Building Strategies

There are many off page link building techniques. A good SEO strategy will combine many methods to get results.

The most straightforward option is to contact website owners and moderators directly. Simply asking for links is a great way to build authority and can be mutually beneficial for all parties. The best practice is to contact websites that are relevant to yours.

Another option is to visit other websites and add your link manually. This technique only applies to websites with user-generated content. For example, you can link to your website on social media profiles, forum posts, blog comments, directories, etc.

For the most impact, you can also create highly authoritative content that helps you earn links. Creating high-quality content that people want to share can make all the difference.

Share-worthy blog posts can spread like wildfire on social media. Meanwhile, visual assets, original data, guides, tutorials and more can support other websites looking to make their content more credible.

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