On-page SEO is the practice of optimizing your website to be as search engine-friendly as possible. Good optimization can make or break your website's success. Millions of people use search engines to find new businesses and content relevant to their needs.
As a result, ranking high on a search engine result page can help you generate organic traffic. A solid on page SEO strategy is one of many ways to attract attention and get your site in front of the right people.
Here are a few ways to improve your on-page SEO.
Do Keyword Research
There are many on-page elements to prioritize, and your content is one of the most important. Whether you're writing personal blogs or informative white papers, you need to use the right keywords to let search engines like Google know your site has what a user wants.
Keyword research is about identifying the right words relevant to your chosen topic. There are many tools to help you understand what queries search engine users type into a search bar, and you can use them strategically throughout your content.
Improve HTML Elements
HTML elements exist in the source code. While visitors to your site don't focus on them, they make a big difference to search engine crawlers. There are several elements you can improve. Some of the most impactful include:
- Page titles
- Meta descriptions
- Headers and subheaders
Page titles tell visitors and search engines what they can find on your site. Meanwhile, meta descriptions provide a quick description of the content. Finally, headers and subheader tags help search engines determine what part of your content is most relevant to a user's query.
Add More Internal Links
Linking is a powerful element of a successful on page SEO strategy. External links are critical for off-page SEO. However, internal links make a difference, too. Internal linking involves linking to other pages on your site. It's important because it keeps visitors around longer, indicating that it's a high-value site for users.
Read a similar article about search engine optimization for HVAC here at this page.
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